Avenue Living Residential
Multi-family residential property operator providing rental homes to residents across communities throughout Western Canada.
I lead an 11-person multidisciplinary creative team supporting Avenue Living Residential, directing creative across brand, campaigns, web and content to connect with current and prospective residents.
For Avenue Living Residential, I partner with marketing and senior leadership to translate business priorities into brand and creative direction, helping shape how the brand connects with current and prospective residents across markets.
I direct creative across brand, integrated campaigns, commercials, digital and social media, and marketing collateral, from concept through execution.
The work below is a selection of how that came to life.
It’s a Match
Integrated Brand Campaign
Led the creative direction for a campaign using the familiar language of dating apps to connect prospective residents with a home that fits their life. The concept extended across video, digital advertising and out-of-home, creating a simple, recognizable platform that could speak to different resident audiences.
The Quiet Campaign
Brand Campaign / Short-Form Video Series
Led the creative direction and developed the narrative concepts for a three-part campaign informed by resident research, focused on what residents value most: quiet, safety and companionship (pet-friendly living). I wrote the storyboards and directed the creative team in bringing each film to life through simple, cinematic moments at home that made those benefits feel personal, relatable and real.
QUIET: Peace of mind has an address.
COMPANIONSHIP: You don’t Just live here. You share a life here.
QUIET: Quiet Is Not a Luxury. It’s a Lifestyle.
Service Framework
Internal Communications / Training Video on Service Standards
Led the creative direction for the launch of Avenue Living Residential’s Service Framework, built around three standards: Safe, Clean and Functional, with the goal of achieving “Best on Block.” The video combines live action and motion graphics to turn an operational framework into something accessible and engaging for property teams.