Avenue Living Asset Management
Institutional real estate asset manager marketing investment opportunities to investors and financial advisors across residential, self-storage, commercial, and agricultural portfolios.
As Creative Director, I built Avenue Living’s first in-house creative department and lead an 11-person multidisciplinary team, directing creative across brand, campaigns, web and content for a growing portfolio of brands.
For Avenue Living Asset Management, I partner with executive and senior leadership on brand and creative direction. I led the rebrand and development of its visual identity and brand system. More recently, I led brand alignment research for a strategic repositioning as the organization explored a potential dual IPO on the Toronto Stock Exchange, and developed the RFP that guided brand strategy and agency selection for the $9.8B institutional platform.
I also direct creative across brand, campaigns, commercials, digital and social advertising, from concept through execution.
The work below is a selection of how that came to life.
A Proven Alternative
National Brand Campaign
Led the creative direction for a national campaign positioning Avenue Living’s real estate investments as a proven alternative to traditional investments. The commercial humanized the assets by showing the people and everyday lives connected to multifamily housing, self-storage and farmland.
The Edge
Thought Leadership Series
Led the creative direction for a thought-leadership series sharing Avenue Living’s perspectives on real estate investing and the market. Developed a distinct visual and motion approach that gave the series its own recognizable presence within the broader brand.
Avenue Living Asset Management website
Website / Digital Brand Experience
Led the creative direction for ALAM’s website, translating a complex portfolio of real estate investments into a clear, cohesive digital experience. The site brings the brand to life while making its investment offerings easier to understand for investors and financial advisors.
Year-End Review
Investor Communications / Annual Report
Led the creative direction for Avenue Living’s annual Year-End Review, a key communication to investors across its portfolio of investments. I developed the creative concept and led my team in translating a large volume of content and data into a clear, cohesive report through multiple layers of executive review and approval. I also introduced a dedicated digital experience, making the report easier to navigate and update annually while reducing reliance on print.
