Thank you for your interest in my resumé.
Please visit my linked in profile or download a PDF version of my resumé.  

I am a freelance art director, graphic designer, web designer and social media marketer.

Specialties: Graphic design, web design, print design, art direction, creative strategy, concept development, name development, story boarding, social media marketing, branding and corporate identity design.

Experience

Art Director & SENIOR GRAPHIC DESIGNER

FJV Marketing

2006 – present
(freelance business) 

• Art direction and concept development.

• Direct and implement a broad range of revenue-generating projects from concept to launch.

• Procure advertising space for clients.

• Manage teams to lead all design/creative phases of campaigns.

• Manage external suppliers and vendors: printers, photographers, videographer, contractors.

• Managed graphic designers, developers, contractors and interns.

• Lead the design of creative deliverables and collaborate on strategic direction of projects across web, mobile, print and social media platforms.

• Graphic design

Clients: AAISA (Alberta Association of Immigrant Serving Agencies), WonderFil Specialty Threads, Müge Performance Wear, Lock24 London UK, EndoPerio Calgary, Pride In Business, Kokanee Springs Golf Resort, Rocky Mountain Dancesport Grand Prix, RCA Diagnostics, Mayfair Diagnostics, Hype Media, Bellstar Hotels & Resorts.

Brand & Editorial designer

University of Calgary

2018–2019
(1.5 year contract positions)

Brand Designer
Marketing — University of Calgary Advancement
Provided creative services that supported the University’s marketing campaigns by visualizing, creating and delivering compelling marketing, branding and advertising deliverables in print and digital media.

• Conceptualized, designed, and produced editorial for print and digital media.

• Ensured consistent application of brand guidelines.

• Presented, explained and justified ideas and concepts to clients.

• Translated stakeholder and business needs into creative deliverables.

Editorial Designer
Explore UCalgary (UofC Online magazine)
Provided all the creative for Explore a digital publication dedicated to promoting and showcasing groundbreaking discoveries and research taking place in all disciplines at the University of Calgary.

• Project managed the magazine’s creative deliverables from concept to end product.

• Provided art direction for magazine and all articles.

• Analyzed and interpreted editorial copy.

• Sourced and/or created photos or illustrations that directly align with, or are metaphorical to the articles.

• Photo editing.

• Designed marketing creative for digital, print and outdoor advertising to promote the magazine, UCalgary research, and support all other content marketing pieces.

• Sourced and coordinated external resources:

  • Illustrators

  • Photographers 

Senior Graphic Designer

B&A Planning Group

2017–2018
(1.5 year contract positions)

Marketing
Provided creative services that supported clients’ bids and proposals to regulatory bodies.

• Designed proposals, development plans, presentations.

• Designed branding for new community developments.

• Designed digital and print ads.

• Managed and designed websites.

• Designed newsletters and corporate communication items.

• Developed campaigns that supported the approval of client projects.

Marketing & CREATIVE CONSULTANT

Wonderfil

2015–2017
(2.0 year contract positions)

Marketing

• Rebranded WonderFil & developed the WonderFil visual guidelines.

• Managed the transition to the new WonderFil brand.

• Created WonderFil’s annual marketing plan within budget.

• Consulted with the marketing team in executing marketing plans.

• Developed successful multi-channel campaigns.

• Developed creative ways to market WonderFil’s services.

• Actively managed the brand’s identity, including enforcement of its guidelines and standards.

Art Direction & Design

communications & Creative consultant

AAISA (ALBERTA ASSOCIATION OF IMMIGRANT SERVING AGENCIES)

2015 – 2016
(1.0 year contract positions)

Marketing

• Rebranded AAISA.

• Managed the transition to the new AAISA brand.

• Developed the AAISA visual guidelines.

• Created AAISA's annual marketing plan within budget.

• Developed successful multi-channel campaigns.

• Developed creative ways to market AAISA's services.

• Positioned the AAISA brand for sustainable competitive advantage.

• Actively manage the brand’s identity, including enforcement of its guidelines and standards.

Art Direction & Design

• Executed projects from concept development to final production.

• Managed and created print and online marketing material for internal and external use:

  • Promotional items and printed collateral.

  • Advertising campaigns

  • Annual reports, proposals, visual brand guidelines

  • Designed the AAISA logo

  • Internal communications (newsletters, email, invitations, posters, etc.)

• Develop creative solutions with minimal supervison

Budget & Resource Management

• Sourced and coordinated external suppliers, vendors, consultants and sectoral partners to produce marketing materials.

Senior Graphic Designer, Art Direction & Marketing Coordinator

RCA Diagnostics & Mayfair Diagnostics

September 2012 – February 2014
(2.0 year contract positions)

Art Direction & Concept Development

• Provided creative solutions and the art direction of projects.

• Rebranded RCA Diagnostics and Mayfair Diagnostics.

• Developed successful multi-channel advertising campaigns.

• Developed creative ways to market medical imaging services.

• Collaborated with management team in new business pitches and internal projects.

Budget & Resource Management

• Sourced and coordinated external suppliers and vendors:

  • graphic designers

  • interns

  • printers

  • photographers

  • illustrators

  • developers

• Provide quality assurance of all creative deliverables.

• Responsible for artwork documents and inventory.

• Work with other departments to contribute and enhance the company’s operational efficiency.

Brand management

• Actively managed the brand’s identity, including enforcement of its guidelines and standards.

• Positioned our brand for sustainable competitive advantage.

• Kept the brand customer/patient-focused.

• Created brand awareness.

• Transformed employees into brand ambassadors.

• Rebranded RCA Diagnostics and Mayfair Diagnostics.

Design

• Executed projects from concept development to final production.

• Selected appropriate images that fit with our corporate brand and campaigns.

• Managed and created print and online marketing material:

  • Promotional items and printed collateral.

  • Advertising campaigns (billboards, bus ads, brochures, etc.)

  • Internal communications (newsletters, email, invitations, posters, etc.)

• Managed and updated four company websites.

Senior Graphic Designer 

ICOM Productions

2010 – 2012
(Full-time Positions)

• Designed interactive training and e-learning solutions for global corporations within established brand guidelines.

• Lead projects for large corporate accounts from concept development to delivery.

• Scoped and managed project timelines.

Graphic Designer

Calgary Salsa Weekend

2005 – 2006
(Part-time Positions)

• Concept development/design of venue layout / managed venue setup.

• Liaised with entertainment groups, hotels/venue, lighting director.

• Managed event volunteers.

• Designed handbills and posters for promotions leading up to event.

Graphic Designer & Tradeshow Coordinator

DB Coordinates Inc.

2001 – 2006
(Full-time Positions)

• Designed promotional materials (logo, business cards, posters, banners, flyers).

• Finding venues / evaluating trade shows/ planned private sale parties

• Trade show booth design/ maintained purchase orders and customer database.

• Managed and supervised part time staff and assisted in hiring process.

• Liaised with photographers and printers.

Events Coordinator

Belvedere Heights Seniors Home

Social Services

• Planned /organized activities, special events, crafts and therapeutic exercises.

• Accompanied residents to appointments, programs and home visits.

• Worked with people with Alzheimer’s.

Manager

Triple “R” Sales

Social Services

• Started a second-hand clothing store (Triple “R” Sales), with all profits donated.

• Managed, advertised, promoted, priced items, organized store area.

• Liaised with local newspaper, radio and other charities.

Alberta Collage of Art and Design

Bachelor of Fine Arts, Print Media

2001 – 2006

Developed analytical and research skills.Concepts development skills. Reviewed, analyzed and wrote proposals and applications for project grants and delivered various thesis papers. Created original artwork, using a variety of media and technologies.
**Visual methodologies, visual communications, print production methods, colour theory, art history, symbolism, iconography, composition and design.**

Southern Alberta Institute of Technology

Diploma, New Media Production and Design

2008 – 2010

Received the Jason Lang Scholarship for academic excellence.
Web development and design
Designed and produced promotional and advertising material
Concept development
Social media marketing and social networking